More than a simple advertisement, this Pantene commercial closely resembles a short film. With both a clear plot and defined characters, it manages to capture the viewers’ attention from start to finish. The final scene shows the violinist getting on stage, but the camera focuses on her violin. Specifically, on the poor conditions of the musical instrument: broken down to pieces, it has been taped up as a way of trying to restore it.
The first idea we can interpret from this particular scene is that the young girl did not have the economical resources to have it properly mend. Along with the fact that we did not see any of her family or friends, we can assume that no one (except for the street performer) supports her playing. This taped up violin is a metaphor for the girl herself. Viciously bullied, people tried to break her spirit, yet she keeps on playing, producing music.
Pantene uses this situation to sell us their product. What could have been a meaningful, hopeful story is now used to sell shampoo. The writers build up momentum, drag the viewer into the story, and just when we are reaching the highest point of the narrative, they display the product they want to sell. What the producers of this commercial want us to think is that no matter how dire the situation, Pantene can make our hair look gorgeous anyway. If you buy Pantene, you and your hair will shine. Isn't it that all that really matters?
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