12 Questions About The Heineken Commercial

1. How can you relate the narrative of the commercial with the product?
2. Why do these men need a refrigerator just for beer?
3. Why are the men so excited?
4. How are the people in the commercial dressed?
5. How are the people in the commercial acting?
6. Is this a new living space?
7. What does the commercial say about men?
8. What does the commercial say about women?
9. Why is the commercial doing a parallel between the women and the men?
10. Why are they using stereotypes?
11. Who's the target audience?
12. Why would they choose people from an (apparent) upper-middle class?