Personally, I think it varies depending on what kind of text I am wearing. I feel like we, as users, have gotten so used to wearing text on ourselves that sometimes we do so subconsciously. Therefore, in these cases, an audience is not really expected. If we do get readers, they are not really anticipated.
But sometimes I do wear certain texts and expect (or maybe more like hope) someone will read them, specially in the case of something I feel more of a personal connection with. For example, if I wear a t-shirt of one of my favorite musicals, I have this underlying desire that someone will recognize it and maybe begin a conversation about it. I think the main difference between the first and the second case is that in the second one we are conscious of the fact that we are trying to send a message, while in the first one the message is not really our main purpose.
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