Quiz 4

1. Truth value is the defining characteristic of a proposition.  It is this intrinsic quality that allows us, as recipients of the information expressed on a sentence, to make a judgment on the validity of the information we have received.

2. It is not necessary that a visual claim be linguistically explicable.  This is what happens in advertisements all the time.  The claim of the producers or directors of an ad is basically universal: buy our product because it is the best of its field.  To express this, they rarely use what we would call traditional logic. They mostly appeal to the viewers’ emotional side, by linking their products or services to images that produce a positive effect on the audience’s psyche.  For example, in Peru there is a television ad for flue medicine that consists of showing babies dressed up with animal costumes.  Though extremely cute indeed, it is appealing to our emotions and not to our logic to sell us the product.

3.  Going off on what I explained on the previous paragraph, it is a well-known fact that visual productions play on the audiences’ emotions.  Instead of having to read a say whole paragraph, visual productions have the ability to convey the same dramatic effect in a single 15-second clip.  Furthermore, and just like in literal productions, there are some clichéd forms and constructions.  But unlike their literal counterparts, these are not limited by the barrier of language, which makes them even more universal.